UX Design

UX designers focus on the interactions that people have with products like websites, mobile apps, and physical objects. UX designers make those everyday interactions usable, enjoyable, and accessible. The role of an entry-level UX designer might include empathizing with users, defining their pain points, coming up with ideas for design solutions, creating wireframes, prototypes, and mockups, and testing designs to get feedback. By the end of this course, you will be able to: - Define the field of UX and explain why it’s important for consumers and businesses. - Understand foundational concepts in UX design, such as user-centered design, the design process, accessibility, and equity-focused design. - Identify the factors that contribute to great user experience design

In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems. By the end of this course, you will be able to: - Empathize with users to understand their needs and pain points. - Create empathy maps, personas, user stories, and user journey maps to understand user needs. - Develop problem statements to define user needs. - Generate ideas for possible solutions to user problems. - Conduct competitive audits. - Start designing a mobile app, a new project to include in your professional UX portfolio.

In this course, you’ll continue to design a mobile app for your professional UX portfolio. You’ll start by creating storyboards and getting familiar with the basics of drawing. Then, you'll create paper wireframes and digital wireframes using the design tool Figma. You’ll also create a paper prototype and a digital low-fidelity prototype in Figma. By the end of this course, you will be able to: - Develop a goal statement. - Create two types of storyboards: big picture and close-up. - Understand the difference between low-fidelity and high-fidelity design. - Apply the basics of drawing. - Apply the principles of information architecture to organize a mobile app. - Create paper wireframes for a mobile app design. - Develop digital wireframes in the design tool Figma. - Build a paper prototype to add interactivity to designs. - Design a low-fidelity prototype in Figma. - Recognize implicit bias and deceptive patterns in design. - Continue to design a mobile app to include in your professional portfolio.

In this course, you will learn how to plan and conduct a usability study to gather feedback about designs. Then, you will modify your low-fidelity designs based on insights from your research. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. By the end of this course, you will be able to: - Plan a UX research study, including the project background, research goals, research questions, Key Performance Indicators, methodology, participants, and script. - Explain the importance of respecting privacy and user data. - Conduct a moderated and unmoderated usability study. - Take notes during a usability study. - Create affinity diagrams to group and analyze data. - Synthesize observations from research and come up with insights. - Develop persuasive presentation skills to share research insights. - Modify low-fidelity designs based on research insights. - Continue to design a mobile app to include in your professional portfolio.

In this course, you will follow step-by-step tutorials to learn how to create high-fidelity designs, called mockups, in Figma, a popular design tool. Then, you’ll turn those designs into an interactive prototype that works like a finished product. You’ll conduct research to collect feedback about your designs and make improvements. Finally, you’ll learn how to share your designs with development teams and highlight your work in your professional UX portfolio. By the end of this course, you will be able to: - Build mockups and high-fidelity prototypes in Figma. - Define and apply common visual design elements and principles. - Demonstrate how design systems can be used to organize, standardize, and enhance designs. - Understand the role of design critique sessions and feedback while iterating on designs. - Learn how to hand off finished design projects to engineering teams.

In this course, you will design a responsive website using Adobe XD, a popular design tool. You will complete the design process from beginning to end: empathizing with users, defining their pain points, coming up with ideas for design solutions, creating wireframes and prototypes, and testing designs to get feedback. By the end of this course, you will be able to: - Apply each step of the UX design process (empathize, define, ideate, prototype, test) to create a responsive website. - Develop designs in a popular design tool, Adobe XD. - Plan information architecture and create sitemaps for website designs. - Apply common layouts for web pages. - Plan and conduct a usability study to gather feedback about designs. - Iterate on designs based on research insights. - Work with design systems in Adobe XD

In this course, you will design a dedicated mobile app and a responsive website focused on social good. You will showcase all that you’ve learned during the certificate program to complete the design process from beginning to end: empathizing with users, defining their pain points, coming up with ideas for design solutions, creating wireframes and prototypes, and testing designs to get feedback. By the end of this course, you will be able to: - Apply each step of the UX design process (empathize, define, ideate, prototype, test) to create designs focused on social good. - Identify the differences between dedicated mobile apps and responsive web apps. - Understand progressive enhancement and graceful degradation approaches for designing across devices. - Build wireframes, mockups, and low-fidelity and high-fidelity prototypes in Figma or Adobe XD.